Visblú Branding & Marketing

Marcas auténticas de Ibiza

Abrimos una nueva sección en nuestro blog, Think in Blue. Queremos mostrar uno de nuestros ámbitos de trabajo desde un punto de vista peculiar, hablar de una colección de marcas que consideramos especiales porque pertenecen a una #IbizaAuténtica, empresas que nacen y crecen en una isla sostenible, en constante evolución, que se adapta a los nuevos tiempos, pero eso sí, a su propio ritmo. ¿Quién no ha dicho alguna vez que aquí, en Ibiza, las cosas funcionan de forma diferente?

En los últimos días hemos salido de la oficina para conocer algunas marcas de Ibiza que trabajan en un marco diferente a lo que generalmente se conoce de la isla. Además, estas pequeñas excursiones nos han ayudado a cambiar de aires, relajarnos un poco y aprovechar el sol de un verano paradisíaco. Así pues, comenzamos una nueva sección del blog Think in Blue con un toque de aire fresco, renovado y muy auténtico.

¿Por qué auténticas?

Durante las próximas semanas os queremos mostrar cómo trabajan algunos residentes de Ibiza, cómo desarrollan su branding pequeñas empresas que están consiguiendo grandes resultados, marcas que hemos decidido definir como “auténticas”.

Porque elaboran un producto de forma artesanal, porque transmiten una filosofía que defiende el cuidado del medio, porque comunican con total transparencia, porque realizan un buen trabajo en redes sociales, porque han apostado por una campaña llamativa y original… estos y otros motivos son los que nos han llevado a indagar sobre las marcas de las que próximamente os hablaremos.

Más o menos grandes, saben comunicar lo que realmente son. Sus recursos para el marketing son limitados pero aquello que transmiten a través de su imagen corporativa, sus trabajadores, sus acciones de comunicación, sus redes sociales, sus productos… es realmente cierto. Están en proceso de posicionar productos inéditos y de dirigirse a una audiencia cada vez más concienciada y especializada.

Además de todas estas razones de peso, es indudable que Ibiza se convierte en un entorno ideal para analizar de cerca este tipo de empresas y con ellas mostrar una #IbizaAuténtica ¿no os parece? Esperamos que os guste nuestra nueva sección porque nosotros estamos encantados de demostraros que el marketing es simplemente el reflejo del alma empresarial.

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