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Meke, el alma en el café

Descubrir de manera fortuita Meke fue una gran suerte para una amante del café como yo. Estábamos compartiendo una charla agradable con Óscar, de Ibosim, cuando llamó nuestra atención, en medio de la variedad de cervezas, una fusión entre la cerveza y el café que nos dejó boquiabiertas. Sí, Ibosim y Meke se fusinan para crear Hanuman Coffee IPA, la primera cerveza 100% ecológica con sabor a Café de Tanzania de Meke.

Y allí estaba Carol para invitarnos a conocer un café de los de antaño. Así que, continuando con nuestra ruta de marcas de la #IbizaAutentica, fuimos a visitar su templo de tueste natural en San Lorenzo.

De nuevo, una marca construida desde el corazón

No sé si a vosotros os pasa, pero estoy convencida de que detrás de una marca auténtica siempre hay una historia que nace del corazón, la cual tiene la culpa de gran parte de su éxito. Y esas situaciones mágicas se dan muy a menudo en la isla blanca…

Sam, un neozelandés enamorado de Ibiza, un día se plantea cómo hacer para quedarse en la isla. Y se le ocurre la genial idea de montar una empresa desde su otra gran pasión, el café. El marco era inmejorable porque la filosofía desde la que nace el proyecto es 100% concordante con la Ibiza adorada por sus residentes. Lo llevó a cabo, con un nombre que demuestra su sentir, porque Meke significa “mola” en neozelandés. Y hoy su crecimiento está siendo armónico con su alma.

Café Meke, una marca de la Ibiza AuténticaCafé Meke, una marca de la Ibiza Auténtica

Un café local y ecológico

En nuestra visita a Meke pudimos comprobar esa integración con Ibiza, su gran respeto por el entorno, el valor de la sostenibilidad presente en todo su proceso, desde la selección, pasando por la producción e incluso el marketing.

De hecho, el tueste de Meke es 100% artesanal en la isla de Ibiza, cuyos granos son seleccionados entre cafés de comercio justo y dentro de la alianza de protección de la selva tropical, entre Perú, Nicaragua, Indonesia, Kenia, Tanzania…

Su aroma y sabor denotan el máximo cuidado en un proceso nada industrial. Desde una única máquina (de las de antes) tuestan cada semana una limitada cantidad de café para venderlo siempre fresco, con el único objetivo de preservar la máxima calidad en el momento del consumo. Y lo hacen de manera manual, también el empaquetado del grano o embotellado de su variedad de brews. Porque, como nos contaba Carol, el mínimo descuido en la cadena puede provocar la pérdida de calidad.

Incluso los profesionales de establecimientos donde se sirve el café son formados por la marca. En frío o en caliente, lo podéis degustar en cafeterías, tiendas ecológicas o supermercados que comparten su misma filosofía de armonía con la naturaleza. Yo, sin duda, os recomiendo probarlo en la pequeña pero romántica cafetería que tienen junto a su Roastery, recién tostado y servido por profesionales que saben dar el toque como nadie. ¡Hasta tienen una taza para cada tipo de café! Definitivamente un auténtico placer.

Café Meke, una marca de la Ibiza Auténtica

Los valores que trascienden a la marca

Ese día sentimos como si nos adentráramos en un universo hasta entonces desconocido para nosotras, todo un deleite para los sentidos. La constatación de que el valor de la marca es respetado desde sus cimientos, cuidado en toda su vida y participado con pasión por todas las personas que acompañan al producto.

Ibiza despierta emociones y provoca multitud de historias especiales como ésta. Y es lo que motiva a gente como yo querer contarlas, porque de alguna manera contribuimos a enaltecer su singularidad.

Y finalizamos nuestra visita con una taza de café de las más especiales que hayamos tomado nunca.

¡Hasta pronto!

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